The Tesla Cybertruck was one of the most significant automotive innovations last year (in every sense). However, this was mainly in the United States, where the brand has been steadily increasing the production levels of its electric pickup truck over the months.
Its unique design and impressive features have turned it into a coveted item for many. The main character of this real story, Dustin Liu, believed in the Cybertruck right from its public unveiling back in 2019, despite the substantial delays in its release.
A visionary of the importance of Tesla Cybertrucks
Liu can be considered a true visionary because, at the time, he purchased not just one but five units of the Cybertruck.
The reason behind this bold move? He aimed to include them in his personal rental fleet and has thus far achieved substantial profitability in his business.
Liu utilizes the platform Turo, which is essentially an Airbnb for cars, allowing you to rent someone else’s vehicle by the day or hour. Through Turo, Liu has been able to rent out his Cybertrucks, generating significant revenue.
- Unique Design: The Cybertruck’s distinct look sets it apart from other vehicles.
- Impressive Features: Its powerful capabilities make it highly desirable.
- High Demand: Many people are eager to experience the Cybertruck.
Liu’s foresight and strategic investment in the Cybertruck have proven successful, making him a noteworthy figure in the realm of electric vehicle rentals.
In countries like Spain, similar applications already exist, but Turo in the United States has built a stellar reputation. Since the arrival of the first Cybertruck models, drivers have been quick to capitalize on the immense interest from Americans eager to get behind the wheel of this groundbreaking pickup.
Dustin Liu’s Bold Move
One such opportunist is Dustin Liu, who recognized the massive demand and invested nearly half a million dollars to add five Cybertrucks to his personal fleet.
Notably, his fleet is impressive: he owns 90 vehicles, with 65 of them registered on Turo in New Jersey. His collection includes not only Tesla Model 3 and Model Y but also a Toyota RAV4 Hybrid, various Mercedes models, Range Rover, Corvette, and Ford Mustang convertibles.
Profitable Ventures
Liu claims he can earn up to $200,000 a month from his cars. When it comes to the five Cybertruck Foundation Series vehicles he purchased, at around $100,000 each, he has managed to earn an accumulated profit of approximately $120,000 in just four months. This means that he has already paid off one of them in just a few months.
Initially, rentals of the Cybertruck on Turo reached up to $1,000 per day, but as more models hit the roads and official tests were conducted, the prices have moderated somewhat. Now, you could rent one for around $254 a day, although with expenses and taxes, the bill could easily reach $500.
Profitable Investment in Cybertruck Rentals
“I knew the Cybertruck would make me money; it’s not an ordinary car. People rent from Turo for the luxury and the experiences, and the Cybertruck offers both,” acknowledges Liu, who saw the business potential in the electric pickup and went on to formalize the reservation (and corresponding payment) for 20 more units.
His intention was to access the cheaper versions promised by Musk, which were to be available for about $61,000, but these rear-wheel-drive variants have been removed from Tesla’s website.
- Initial Investment: $100,000 per Cybertruck Foundation Series vehicle.
- Accumulated Profit: $120,000 in four months.
- Rental Prices: Initially $1,000 per day, now around $254 per day.
- Expenses: Total bill can reach up to $500 with taxes and other costs.
- Future Plans: Reservation and payment for 20 more units.
- Market Changes: Removal of cheaper rear-wheel-drive variants from Tesla’s website.
In summary, Liu’s investment in the Cybertruck Foundation Series has proven to be highly lucrative, thanks to the vehicle’s unique appeal and the high demand for luxury and experience-driven rentals on Turo.
Despite market adjustments and the removal of more affordable models, Liu’s foresight in securing additional units indicates a promising future in this niche market.